It’s not easy identifying a target audience, is it? Be too specific and you run the risk of excluding people outside of your base or even alienating the base by reducing them to a stereotype.
Here’s DC’s Karen Berger at the “Capturing the Female Reader” panel at the New York Comic Con:
“Berger said Minx was being positioned ‘to the left of manga and to the right of YA’ and called Marjane Satrapi’s Persepolis a ‘watershed book’ for young female comics readers. She also cited Neil Gaiman’s Sandman series and described the ideal Minx reader as a girl who is not interested in young adult novels that are either overly girlie or guy-centric, ‘a smart girl interested in different stuff.’”
So, Minx is the graphic novel line for non-conformist centrists? I’ve heard worse.
(If you’re looking for the passage on the panel, it’s right next to the picture of the girl with the whip and the one in the belly shirt.)