Target locked

It’s not easy identifying a target audience, is it? Be too specific and you run the risk of excluding people outside of your base or even alienating the base by reducing them to a stereotype.

Here’s DC’s Karen Berger at the “Capturing the Female Reader” panel at the New York Comic Con:

“Berger said Minx was being positioned ‘to the left of manga and to the right of YA’ and called Marjane Satrapi’s Persepolis a ‘watershed book’ for young female comics readers. She also cited Neil Gaiman’s Sandman series and described the ideal Minx reader as a girl who is not interested in young adult novels that are either overly girlie or guy-centric, ‘a smart girl interested in different stuff.’”

So, Minx is the graphic novel line for non-conformist centrists? I’ve heard worse.

(If you’re looking for the passage on the panel, it’s right next to the picture of the girl with the whip and the one in the belly shirt.)

8 Responses to Target locked

  1. gynocrat says:

    Well, what can they do…the name Gynocrat is all ready taken.

  2. Chloe says:

    I really don’t know what to make of Minx’s target demographic. Generally, the girls they describe as “finding themselves to the left of manga and the right of YA” have either opted to deal with manga or went for American comics. Sure, they might pick up stuff out of Minx’s lineup, but convincing female readers to drop other series and make the conversion to primarily Minx comics looks unlikely when they’re too busy fighting off women in refrigerators syndrome or shoujo stereotyping.

    I guess they’re looking a girl who has all of the above, but just doesn’t know she’s a comic fan yet…

  3. gynocrat says:

    have either opted to deal with manga or went for American comics

    There are readers out there who can and do read both comics and manga from Japan. ^^; Perhaps they think young ladies just need to be led in the right direction…

    I guess they’re looking a girl who has all of the above, but just doesn’t know she’s a comic fan yet…

    Actually, they know what they’re looking for, it’s called, money, and they seemed to think that young women have it. 0_0.

  4. gynocrat says:

    and they seemed to think that young women have it.

    yet, they seemed to think young women have more of it than their male counterparts. ^^

  5. […] through Publishers Weekly’s report on industry panels at NYCC, David Welsh catches an interesting quote from DC/Vertigo’s Karen Berger concerning the target market for […]

  6. Chloe says:

    Didn’t mean that girls either went for manga/American comics exclusively; more that there are plenty of girls already in to comics that won’t have a need for a gateway drug type of lineup like Minx. ^^;
    …and I do agree that it comes down mostly to the “chwoah, untapped female spending power!” factor.

  7. RobinB says:

    As encouraging as the first title is from Minx, I still have my bones to pick, and it as not really cleared up by the tone of the panel:

    1. Why is it that girls supposedly only like realitic titles? When fantasy and science fiction novels are on the rise for their target audience, and realistic, slice-of-life novels are not doing so hot, they might want to think a bit harder about adjusting what they already do (superheroes, etc.) to appeal to girls too. Please and thank you.

    2. I’ll be very interested to see if the actual teens that these are aimed at actually make the leap to reading these titles. When I offered the ARC copy to my teens at my library for a preview (many of whom are either manga readers or YA novel readers), I had no takers…and I tried to sell it. I’m all for helping teens find titles like P.L.A.I.N. Janes, which I really enjoyed, but I’m still a bit curious about how it’s going to get into the hands of teens.

  8. gynocrat says:

    Sorry Chloe, I didn’t mean to sound defensive, my comment wasn’t aimed at you per se, but I agree, I have noticed though, that what was once being touted as a ‘YA’ target market for girls, is now something else.

    Isn’t that odd?

    Are they trying to capture the ‘danger-fen’ market? [fen being the plural of ‘female fan’]; those girls who always read western comics, but aren’t overly jazzed about capes/tights, yet are die-hard gamers who read seinen/shounen and like their shojo…strange? ^^


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