Survey says

I got an interesting e-mail from someone involved in the development of an on-line comic shop, looking for feedback from potential customers and willing to pony up the swag to get it. According to Katherine Thoresen, Heavy Ink will feature…

“…a user interface full of innovative features, good customer reviews to help folks find material they like, and great prices. The initial version of our service will carry the full inventory of comic books from Diamond, but with in a year, we intend to start doing outreach to smaller/independent publishers that aren’t carried by Diamond or most existing stores.”

Sounds like a good idea to me, and they’ll be giving about $100 bucks worth of graphic novels to one survey participant and a buy-one-get-one-free subscription offer to everyone else who fills it out.

4 Responses to Survey says

  1. gynocrat says:

    I did the survey…only to be reminded, when I reached the ‘Your Age?’ question, that I’m now on what is considered the ‘LAST ticky box’. :/

    Thanks David, now I’m depressed.

  2. davidpwelsh says:

    And you’re only old! I’m actually ancient!

  3. Sebastian says:

    Good move, to check for your prospective customer base’s wishes first. The survey itself was not flexible enough, though. No multiple choices, too few options. I had to write them a 300-word comment, just to get the picture of my buying habits right.

  4. Travis says:

    Thanks for linking to our survey, David.

    Like you guys, I’m in the oldest age bin myself!

    Regarding the survey’s lack of flexibility: it was, alas, by design. We wanted to get several hundred responses (and we did!), and after we got them, we put them in a database, munged them with a few statistical tools, looked at clusters, and figured out who our (potential) customers really were. When dealing one-on-one, you want to give a person as much flexibility as possible, but when doing statistical work like this, it’s necessary to limit options a bit.

    The good news is (a) we got a ton of good data; (b) I read through every single one of the 400+ comments, took them to heart, and responded to 95% of the folks individually.

    Thanks for taking the survey!

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