Tyranny of the tween

If you’ve ever bemoaned the apparent demographic homogeneity of the manga selection at your local bookstore, you might find sympathy from an unexpected source: Broadway. This New York Times article looks at the Great White Way’s new target market of choice, the tween.

“Increasingly, though, some worry that the sugar-and-spice enthusiasm may be misplaced, because while teenagers and tweens may be helpful in creating a hit, they are far from enough to ensure one. For that, you still need grown-ups — lots of paying grown-ups — to want to come to a show.

“Indeed, the producers of these new shows, as well as those of the $10 million ‘Legally Blonde,’ say they are hoping for a general audience, teenagers and tweens included. ‘Repeat business among that group is a big deal and does help you,’ said Bob Boyett, a producer of ‘13.’ ‘But you have to go for a broad audience.’”

It’s not a perfect comparison, I know, given the vast differences in method of distribution (thousands of chain stores across the nation versus a couple of blocks in Manhattan). But I did find some of the points in common kind of interesting.

Oh, and I’m sure somebody’s already got one in development, but why is it taking so long for somebody to mount a musical version of Bring It On?

One Response to Tyranny of the tween

  1. […] long ago, I was pondering ‘tween-friendly musicals like Legally Blonde, and MTV was kind enough to broadcast a taped performance of the show. It was […]

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