Upward mobility

It isn’t a very long piece, but there are some interesting nuggets in an article on Japan’s e-book market in The Japan Times:

“Although [a spokesperson for comic-viewing software developer Celsys Inc.] said more content is available for other generations, the main buyers of mobile phone ‘manga,’ which cost about ¥300 to ¥700 per book, are women in their 20s.”

So that’s about $3 to $7 a pop.

4 Responses to Upward mobility

  1. James Moar says:

    Assuming that a book here is equivalent to a tankoubon in length, the price range is only a bit lower than printed copies — the ¥400 to ¥600 range seems to cover most standard editions.

  2. davidpwelsh says:

    Thanks, James, I was curious about the comparison. I wonder what you get on the $7 end?

  3. Huff says:

    “I wonder what you get on the $7 end?”
    I believe most of the more niche-oriented anthologies like Ikki or Afternoon sell their books for around that price. As far as I can tell you aren’t getting too much more in the way of packaging and materials, but the price jump is probably necessary because of the smaller audience. I’d be curious to find out how much the collections of ultra-obscure magazines (Ax, Manga Erotics F, etc.) go for. I’d be willing to bet that the price still less than the average US volume.

  4. davidpwelsh says:

    So the less casual the consumer, the higher the price tag?

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