The crowded middle ground

Surprising me not at all, Simon Jones of Icarus Publishing (whose blog may or may not be safe for work, depending on where you work) neatly summarizes the implications of the unfortunate closure of Broccoli Books:

“When one aims to appeal to a wide segment, be it through choice of licenses or a liberal number of imprints, it’s very difficult to develop enough of a personality to distinguish oneself in the market, especially one inhabited by some very dominant players.”

Not that niche publishers are rolling in profits commensurate with the gratitude of the audiences they serve, but it does seem like there’s very little room to breathe on manga’s middle ground and that the best remaining opportunities are for specialists.

So what’s going on with Kodansha’s self-directed North American publishing efforts?

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