Apple of their eyes

December 20, 2010

With all the recent talk of new digital initiatives and anti-piracy efforts, I was interested to see this piece by Caleb Goellner at Comics Alliance:

“The consortium [of Japanese publishers and publishing trade organizations] basically says that Apple isn’t doing enough to defend against their material being pirated and sold through various apps for the iPhone and iPad. Apple says it’s impossible to check for all copyrighted material as it screens each submitted app, but the group says it’s unconvinced.”

If you do an app search, you’re almost certain to find an app that trades in pirated content at or near the top of your search results, just like pirated versions of popular manga will top results of any Google search you conduct. These apps usually aren’t free, so the app creators are making at least some marginal profit off of pirated works, which I think just about everyone not actively doing that sort of thing agrees is uncool. So it doesn’t seem unreasonable to me for these publishers to ask for Apple to step up, at least in the case of aggregation apps, particularly when some of the apps undoubtedly in question trade in nothing but pirated material.

Your thoughts?